With a templated website containing stock copywriting and imagery that lacked search engine optimization, McLaughlin Fenco Co. of Gardiner, Maine hired Helix in 2022 to create a new online platform. By focusing on the client’s unique process, facility and service, we designed and published a new custom website site with brand-focused copy, personalized imagery and strong SEO. The results are a heightened online reputation and an increase in customer traffic.