In 2021 new economic opportunity, open space and a walkable village envisioned as the Village Gateway project rested on the Town of Gray, Maine purchasing a key 7-acre parcel, which required voter approval. After interviews with town officials and a study of the town’s comprehensive plan, Helix crafted cohesive messaging, enhanced conceptual renderings, and executed a print and social media campaign. The message reached most of the population and the referendum passed overwhelmingly.